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Top 4 Ways to Recycle Content That You Can Practice Right Away
As a content marketer, you work hard to keep your content engine running. You are constantly curating ideas, creating compelling content and looking for ways to promote it. But while you’re putting all...
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The Complete Guide To Using Personas To Optimize Your eCommerce Website
State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their first-ever buyer persona development initiative within the last 2 years—a result similar to the...
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Will Progressive Web Apps Topple Native Mobile Apps?
From apps that remind you to drink water to those that help you calculate the compound interest on your home loan, the number of both immensely useful as well as insanely useless mobile apps is...
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Sort and Measure Method: Doing User Research from Product Reviews for...
Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and all opinions expressed in the post are Devesh’s. It’s well established now that elite conversion optimization...
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Results From Our Latest A/B Test: Here’s The New VWO Logo!
Over the past 8 years, we’ve made some key (and some minor) changes to the look and feel of our brand. Around this time last year, we revamped our website for the launch of VWO Conversion Optimization...
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How To Build A Culture Of Experimentation
It’s one thing to run an A/B test correctly and get a meaningful uplift. It’s another thing entirely to transform your organization into one that cares and respects experimentation. This is the goal,...
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[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com
(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation culture.) 1,000 concurrent experiments. Tests that can be deployed across...
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Break-Down Of eCommerce Product Page Design That Sells
A visitor lands on your website and wanders about the various category pages, and then clicks on a product. It’s the moment of truth, and you ought to have well-designed ecommerce product pages to...
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How to go from “Zero to Hero” with Website Revamp
Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy with it either. They’re not converting – and they’re not really visiting anymore. Here’s the thing, a...
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7 Proven Ways to Improve Website Readability and Boost Conversions
Note: This post has been recently updated. Here’s the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging...
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How To Conduct User Research To Supercharge Your Optimization Efforts
What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations through observation techniques, task analysis, and other feedback methodologies”....
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Heatmap in 2020: A Glance at its History & Adoption
What is Heatmap? Heatmap can be defined as a method of graphically representing numerical data where individual data points contained in the matrix are represented using different colors. The colors...
View ArticleHow to Ensure You Have the Best Website Heatmap Tool in Your Corner? [2020]
With the growing popularity and demand for website heatmaps, there has been a boom of companies offering this capability in the market. But not every website heatmap tool out there is equally good. And...
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8 Top Free Heatmap Tools For Your Industry [2020]
Investing in a third-party tool for achieving business goals like gathering data for efficient decision making, data visualization, and so on is always a daunting uptake. Investing in a heatmap tool...
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What is Heatmap Visualization? When & How to Use? [2020]
What is Heatmap Visualization? By definition, heatmap visualization or heatmap data visualization is a method of graphically representing numerical data where the value of each data point is indicated...
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Heatmap Dashboard: What is it? How To Create One? Explained with Examples
What is a Heatmap Dashboard? A heatmap dashboard is a report card-like central repository of all the data collection configurations & settings, options to create & manage views, heatmap...
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Heatmaps for UX: Quantifying Interaction for Better Website Experiences
One of the many questions that User Experience designers want to answer with considerable certainty is – “Which areas of my interface do people engage with emotionally or cognitively, more than...
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What is Mouse Heatmap? Benefits, Tools & Examples [2020]
Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools and use colors to simplify even complex data sets – mouse heatmap is part of this family. In a...
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Mobile App Heatmap- Not All Taps Are The Same
2019 was a breakthrough year for mobile usage. With 52% web visits initiated from a mobile device[1], mobile has been overtaking desktop visits consistently in the latter half of the decade and by...
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Creating Heatmaps the No-Code Way using VWO
In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities traders to decipher market trade economics and beat the odds.[1] His program mimicked a...
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